{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate contemporary film venues.
The most significant shock the film industry has experienced in 2025? The return of horror as a dominant force at the British cinemas.
As a category, it has notably exceeded earlier periods with a annual growth of 22% for the British and Irish cinemas: over £83 million this year, against £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a cinema revenue expert.
The top performers of the year – a recent horror title (£11.4m), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all stayed in the theaters and in the audience's minds.
Although much of the industry commentary centers on the standout quality of renowned filmmakers, their achievements point to something shifting between audiences and the style.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond creative value, the steady demand of horror movies this year suggests they are giving moviegoers something that’s greatly desired: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a respected writer of vampire and monster cinema.
Amid a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures resonate a bit differently with filmg oers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an star from a popular scary movie.
“The concept reflects how economic systems can drain vitality from individuals.”
Historically, public discord has always impacted scary movies.
Analysts point to the surge of early cinematic styles after the WWI and the turbulent times of the 1920s Europe, with films such as The Cabinet of Dr Caligari and Nosferatu: A Symphony of Horror.
Subsequently came the Great Depression era and iconic horror characters.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” says a historian.
“So it reflects a lot of anxieties around immigration.”
The boogeyman of immigration shaped the newly launched folk horror a recent film title.
The filmmaker clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the current era of acclaimed, socially switched-on horror started with a clever critique debuted a year after a polarizing administration.
It ushered in a fresh generation of horror auteurs, including several notable names.
“It was a hugely exciting time,” says a filmmaker whose film about a deadly unborn child was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a reconsideration of the underrated horror works.
Earlier this year, a nicke l venue opened in the capital, showing cult classics such as The Greasy Strangler, a classic adaptation and the 1989 remake of Dr Caligari.
The renewed interest of this “raw and chaotic” genre is, according to the venue creator, a straightforward answer to the algorithmic content churned out at the cinemas.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an expert.
Besides the re-emergence of the deranged genius archetype – with several renditions of a classic novel on the horizon – he forecasts we will see scary movies in the near future responding to our current anxieties: about tech supremacy in the coming decades and “monstrous metaphors in power structures”.
At the same time, “Jesus horror” a forthcoming title – which narrates the tale of Mary and Joseph’s struggles after the messiah's arrival, and stars well-known actors as the sacred figures – is planned for launch soon, and will certainly create waves through the Christian right in the US.</